Multi-HTA Market Access Strategy: How AI Helps Pharma Submit to NICE, G-BA, and HAS Simultaneously
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Multi-HTA Market Access Strategy: How AI Helps Pharma Submit to NICE, G-BA, and HAS Simultaneously

Srinivas Padmanabharao

Author

Srinivas Padmanabharao

Published : 13 Jun 2026

Key Takeaways :

For any product with European and UK market ambitions in 2026, the HTA submission landscape has fundamentally changed. NICE requires a QALY-based cost-effectiveness model. G-BA requires a head-to-head added benefit assessment against its independently defined comparator. HAS requires clinical benefit and clinical improvement ratings that directly determine the reimbursement rate. Each body operates on a different evidence standard, uses a different comparator definition, and has a different submission timeline. And with the EU JCA in force from January 2025, the complexity compounds further: the JCA assessment runs in parallel with EMA review, with only 90 days between scope communication and dossier submission deadline.

Frequently Asked Questions

[1]  IntuitionLabs (2026). HTA Dossiers: A Guide to Submissions for NICE, CADTH and ICER. EU JCA framework, NICE current methodology, ICER 2023-2024 updates.  https://intuitionlabs.ai/articles/hta-dossier-submission-guide

[2]  Trinity Life Sciences (2025). EU Joint Clinical Assessment: Key Steps for Pharma in 2025. JCA timeline: 90 days from scope circulation to dossier submission.  https://trinitylifesciences.com/blog/eu-jca-companies-need-to-know/

[3]  Global Legal Insights (2025). Pricing and Reimbursement Laws: France 2025. HAS SMR and ASMR methodology. Reimbursement rates: major/important 65%, moderate 30%, weak 15%.  https://www.globallegalinsights.com/practice-areas/pricing-reimbursement-laws-and-regulations/france/

[4]  PubMed (2021). Coverage and Pricing Recommendations of the French National Health Authority for Innovative Drugs 2014-2020. ASMR associated with disease severity, QALY gain, and ICUR.  https://pubmed.ncbi.nlm.nih.gov/34838276/

[5]  NICE (2024). Use of AI in Evidence Generation: NICE Position Statement. PALISADE and TRIPOD+AI transparency requirements.  https://www.nice.org.uk/corporate/ecd11/resources/use-of-ai-in-evidence-generation-nice-position-statement-pdf-40464268944325

[6]  Lumanity (2025). Key Takeaways from the NICE Conference 2025. AI in HTA submissions: 95% staff reduction, 50% time reduction in SLRs. NICE 2024 position statement licensed by other HTA bodies.  https://lumanity.com/perspectives/the-nice-conference-2025-a-celebration-of-25-years-of-nice/

[7]  PMC / HTAI (2025). Navigating HTA Requirements Through Early HTA Scientific Advice. NICE and G-BA used most (92%) for early HTA advice. JSC top priority for 83% of respondents.  https://www.ncbi.nlm.nih.gov/pmc/articles/PMC11719143/

[8]  CIRS (2025). What the MHRA-NICE Aligned Pathway Could Mean for Development and Access in England. Parallel regulatory and HTA processes.  https://cirsci.org/publications/what-the-mhra-nice-aligned-pathway-could-mean-for-development-and-access-in-england/

[9]  Pienomial (2025). Multi-HTA Market Access Intelligence Platform. Knolens Evidence Architecture Solutions.  https://www.pienomial.com/solutions/life-sciences

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